E-commerce platforms helps famers boost sales

BHG - Thanks to the development of information technology and e-commerce platforms, many farmers and traders in Tan Quang Commune, Bac Quang District, have expanded their product consumption markets both domestically and internationally.

Implementing Provincial Party Committee’s Resolution No. 18 on digital transformation in the 2021-2025 period, with a vision to 2030, the commune has achieved a smartphone and internet usage rate of over 90%, with 100% of households paying their electricity bills through their bank accounts.

The 'banh chunggu' production facility of Nguyen Thi Kim Duyen in Xuan HoaVillage, Tan Quang Commune (Bac Quang),enjoys a stable source of customers from e-commerce platforms.

At the same time, local authorities also encourage people to take advantage of e-commerce platforms, combining production and online sales on sites such as Shopee, Lazada, and Tiktok, thus helping to promote the digital economy.

A typical example is the production facility of 'banh chunggu' (hunchback glutinous rice cake) and Gio cake of Nguyen Thi Kim Duyen in Xuan HoaVillage.

By taking advantage of livestream and e-commerce platforms such as Facebook, Tiktok, Shopee, and Lazada, Duyen's products are not only consumed locally but have also expanded to Da Nang and Ho Chi Minh City as well as to Laos, Cambodia, and Thailand.

Each livestream session helps increase production output and the number of orders, creating jobs for 20-30 local workers during peak season.

In line with the trend of online sales, Hung Ly Agricultural, Forestry and Fishery Machinery Dealer has pioneered digital transformation, invested in machinery, built websites, and conducted online business.

Thanks to diverse products, reasonable prices, and dedicated after-sales service, the store has maintained its reputation, created trust with customers, and achieved 90% of sales from e-commerce, recording over 200 online orders per day.

To ensure its reputation, the store implements a policy whereby customers can check products before payment and return them free-of-charge if there are errors in shipping.

However, for a long time, many farmers have been putting agricultural products and goods on e-commerce platforms to promote and sell their products in a mostly spontaneous manner.

For e-commerce to truly be an effective channel for consuming agricultural products and goods, and at the same time helping farmers avoid legal problems, it is necessary for the authorities to support training and improve knowledge for farmers to access and promote e-commerce.

In addition, it is necessary to create opportunities for people to exchange and practice in order to perfect their products and promote typical products to domestic and international consumers.