Mong ethnic man leads digital transformation of tourism in Dong Van

BHG - Sung Manh Hung, a Mong ethnic man and an official of the Dong Van District Cultural Centre, has become a typical face in applying digital transformation to promote tourism in the Dong Van Stone Plateau and Ha Giang culture. Possessing a Facebook page with nearly 130,000 followers and TikTok channel “Hung Ha Giang” with 290,000 followers, he has attracted millions of views thanks to his creative videos about the beautiful scenery and life in Ha Giang. Hung has become a famous content creator, actively contributing to community communication activities, helping to spread the image of Ha Giang throughout the country and around the world.

Sung Manh Hung promotes the culture and people of the highlands.

At first, he was just a regular social media user, but thanks to his job of regularly interacting with locals and tourists, he began to record genuine images of the life, people and beautiful scenery of his homeland. The growing interest from the online community has motivated him to take advantage of digital platforms to promote local culture and tourism. With his humorous and natural hosting style, he has created a unique brand for cultural exchange activities at Dong Van Ancient Town Stadium every weekend evening, attracting special attention from tourists.

Not stopping at only promoting tourism, Hung also uses his influence on social media to connect charity programmes, supporting disadvantaged families in Dong Van. He has also helped local farmers consume typical agricultural products such as ginseng and mint honey, creating economic value for the community.

Sung Manh Hung considers digital transformation an important opportunity to connect and create many values for the community, especially in promoting the image of his hometown. He affirmed that 80% of his achievements came from grasping digital transformation trends. In the coming time, he will continue to use social media and new approaches to promote the cultural beauty and people of Dong Van more widely.

Hung's contributions not only help to promote tourism but also bring many benefits to Ha Giang Province in the process of implementing digital transformation. He was awarded a certificate of merit by the chairman of Ha Giang Provincial People's Committee for his outstanding achievements in promoting the image of Ha Giang on digital platforms.