Start up from ‘Da’ cake

For a long time, Da (Rock) cake has been a simple rural gift, rich in the traditional flavors of the highland people of Tuyen Quang.

‘Da’ cake is not only a childhood memory but also a source of pride for the people living in the northernmost part of the country. From that rustic flavor, a young couple, La Thi Lanh and Nguyen Dinh Cuong from Pho Bang 2 hamlet (Pho Bang commune) boldly started up from this cake, bringing their hometown’s ‘Da’ cake to wider markets.

The startup story of this young couple is proof of today’s youth’s determination and creativity. From something seemingly small, they have ignited the aspiration to build prosperity right on their homeland while preserving traditional cultural values for future generations.

The rice used to make ‘Da’ cake is fragrant, high-quality rice soaked overnight before being ground into flour.

Purple wild leaves, turmeric, gac fruit, and butterfly pea flowers are used to make ‘Da’ cake with distinctive colors and flavors.

Cuong and Lanh cut the cakes into round shapes or smaller pieces to suit customers’ preferences.

Their product has been certified as a 3-star OCOP product.

The cakes are vacuum-packed, sterilized, and then delivered to consumers.

The young couple’s production facility provides regular jobs for 7 to 10 local workers.

Their ‘Da’ cake products are neatly packaged and fully labeled.

La Thi Lanh also uses social media to promote and sell ‘Da’ cake product.

Hoang Tuyen