Promoting and selling agricultural products on digital platforms

BHG - In recent years, many individuals, businesses, and cooperatives in Ha Giang Province have accelerated the process of digital transformation across all stages, particularly in promoting and selling the province’s unique agricultural products on digital platforms such as Lazada, Shopee, TikTok Shop, Sendo, Postmart, Tiki, and Voso. This has generated profits and increased revenue for businesses, cooperatives, and producers.

The training on bringing agricultural products to e-commerce platforms.

Without spending much time or needing complicated equipment, with just a smartphone, Vu Mi Ly has been able to livestream to sell his products. “Ot gio” (chilli), a famous agricultural product from Dong Van, has long been present on the market and highly rated by customers for its quality. Pickled otgioand salted otgio are listed and traded on several e-commerce platforms like Sendo, Shopee, Postmart, and Voso. Customers can simply access these e-commerce platforms to find all the necessary information about the products and place orders.

Ot gio from Dong Van is just one of hundreds of Ha Giang’s unique agricultural products that are now listed and traded on e-commerce platforms. Some other notable products include mint honey from the Dong Van Karst Plateau, highland beef, king oranges, and Shan Tuyet tea.

As of the end of August 2024, Ha Giang Province has had 332 agricultural and tourism products listed on e-commerce platforms, with 135 e-stores created on platforms like Lazada, Sendo, TikTok Shop, Voso, Postmart, and others. To ensure accurate information and protect the brand of these products on digital platforms, the Ha Giang Department of Industry and Trade has rented servers for storage, management, security, and operational maintenance of the province’s e-commerce platform. They have also upgraded and advertised the website atdacsanhagiang.net to increase traffic.

Promoting and selling agricultural products on e-commerce and digital platforms is a solution to addressing agricultural product issues and expanding the market. This also allows producers, businesses, and cooperatives in Ha Giang Province to embrace the trend of modern commerce in the technological era and promote the digital economy.