A golden opportunity to showcase the charm and heritage of Tuyen Quang

As the grandest trade event of the year - the 2025 Autumn Fair - officially opened on October 25 at the Vietnam Exhibition Center (Dong Anh, Hanoi), Tuyen Quang was not only one of 34 participating provinces but also carried a significant mission: to bring the spirit, signature products, and unique culture of the land to the national stage in this unprecedented-scale commercial event.

Tuyen Quang's booth at the fair.

With over 3,000 booths and hundreds of thousands of visitors expected daily, the 2025 Autumn Fair serves as an ideal platform - a “golden opportunity” - Tuyen Quang to implement its comprehensive and effective cultural promotion strategy.

The province’s pavilion is not merely a place for display and trade but also a window into the nature, people, and soul of Tuyen Quang. Visitors from Hanoi, across the country, and abroad can experience Tuyen Quang’s specialties firsthand - its renowned teas with the distinctive aroma of the highlands, the sweet and juicy Ham Yen oranges, fruit and medicinal products, as well as handwoven brocades and souvenirs rich in the cultural identity of the Mong, Tay, Dao, and San Diu ethnic groups.

More than a showcase of local specialties, Tuyen Quang’s booth at the fair also serves as a cultural, historical, and eco-tourism destination. It offers visitors a vivid reminder of Tuyen Quang - the Capital of the Liberation Zone, the Capital of the Resistance - the cradle of Vietnam’s revolution and a land steeped in national pride. The pavilion also introduces the traditional lifestyles, customs, and attire of the province’s diverse ethnic communities.

Meticulous preparation for the booth, combined with strong national media coverage, promises to enhance Tuyen Quang’s brand recognition among domestic and international audiences. To make the most of this opportunity, the province plans to host trade promotion activities and cultural showcases throughout the event, leaving a lasting impression of a culturally rich, hospitable, and promising Tuyen Quang in the hearts of every visitor.

Thuy Chau